Club Alpine Mulhouse – CTC logo

The Mulhouse fraction of the french Club Alpine asked me to design a logo for a new campaign they were implementing called the Cellule Transport en Commun – CTC (Shared Transportion Cell), which encouraged their club members to use shared transportation means to the climbing trips organized by the club.

I made these two proposals. The first one is a playful reference to the word cell in a biological sense, while giving it a transportation connotation by the shape of a bus being recognized within the cell.

The second one was more to the point and was inspired in traffic signs.