Blockchain is best known as the technology that makes crypto-currencies possible, but could the same shared ledger technique be used to update an error-prone logistics process within the oil drilling industry? Together with a colleague, I helped organize and facilitate a 2-day workshop at Shell, with experts from different disciplines, in order to help them answer this very question.

As a part of different agile teams at TomTom, a major global player in the field of satellite navigation and mapping technologies, I was responsible for the user experience of several mobile apps for both Android and iOS. I also helped in the development of applications for desktop and web, and in-car dashboard navigation systems for our automotive customers.

I lead the design team of Novility, a start-up that developed a training system based on motion tracking and voice recognition technologies, to teach hotel housekeepers the correct procedures, ergonomic movements and required English language skills to perform their job efficiently and free of injuries.

By using a user user-centered design approach, I helped ATAG design an oven with features that people actually want to use in their kitchens. We created an award-winning product that can support experienced cooks while at the same time guiding novice users.

Personalizing your coffee so that it is just the way you like it is a central part of the coffee drinking experience, which is why I helped Douwe Egberts design this beautiful, award-winning coffee machine that allows users to tweak their drinks with precision, and to save their preferences so that they can enjoy their daily cup exactly the same way the next day, and every day.