The delivery of the future (PART II) – An example of Vision in Product Design (ViP) being used

In a previous post I discussed the very first step of the Vision in Product Design (ViP) process, the deconstruction at a product level. On this post, I’ll be showing examples of the next step, deconstruction at an interaction level, and how we handled it in our project to design the delivery of the future. If you havent read it, I suggest you read that one before diving into this one.

But if you’ve already read it… let’s jump right to it!

PART 2:
DECONSTRUCTION – THE INTERACTION LEVEL

The interaction qualities characterizing the relationship between the Combis and the different users involved with it was analysed though a brainstorming session where the team reflected, with a play role technique, the qualities which can be perceived from the interaction of these two entities (product and user). This analysis was based not only on immediate reactions of a direct user (i.e. the person loading goods), but also on the consideration of other people, indirectly involved, but affected by the product (i.e. a driver behind the truck waiting for it to clear the way)

These interaction qualities where later clustered and each given a level of importance in order to make a selection of some of them which seem to be the most relevant or interesting for us to focus on and study.

The Qualities of interaction identified between the user and the product.

That was pretty straight forward and short, eh? That’s how easy it is.

[ <<< READ PART I OF THIS SERIES ]

[ READ PART III OF THIS SERIE >>> ]