Hema themed Internet Explorer
As part of a visual design exercise at the TU Delft, we were given the following assignment:
“Hema has signed a contract with Microsoft and will be the first to launch its Hema own brand Internet browser onto the market. The browser will be an Hema version of Microsoft Internet Explorer 6. The contract does not allow Hema to make any modifications to the technology used or the functions provided by the browser. By enforcing these restrictions, Microsoft wants to ensure that consumers are aware that they are using a Microsoft product. As Hema does not specialise in software, it has no objections to the restrictions. The company sees no future in software that has been developed by a warehouse. On the other hand, the company has years of experience successfully marketing well-known products under Hema’s own label.
Assignment A: Design the graphical user interface (GUI) for the Hema browser, based on the functions provided by Internet Explorer 6. Do not waste time altering any of these functions! Base your design for the browser-GUI on the visual style of the Hema. Visit a Hema store for more (visual) information on their brand or own brandproducts. The final result should comprise a design for the main page of the browser including the ‘Tools’ menu (see illustration). Your design should avoid any visual references to Microsoft.
Assignment B: Design the printing for the packaging for brand browser of Hema or Blokker. The packaging will be made out of cardboard. The dimensions have already been laid down (based on shelf room in the supermarket), and the packaging must measure 15 x 15 x 15 cm. Hema does not want to spend too much on the packaging, and standard models will be purchased. Size, shape and material must not deviate from this standard model. The packaging should be 100 % cardboard and it will not be possible to make incisions for holes etc. However, the packaging can be printed in full colour. The graphic design should correspond with the Hema brand.”
And so, here are my final designs (by clicking on them you can see a bigger versio):
