Assesment of existing tools for the measurement of emotions and their application in consumer products research

A while back, and as part of my bachelor for Industrial Design Engineering at the TU Delft, we performed a research project in which we took a deeper look into the world of measuring emotional responses, and reported our proceedings and findings in a scientific paper. We also performed a field test with two of the most promising tools that we identified in order to have a better understanding of how they work and how they could be improved. These tools are PrEmo (developed at the TU Delft) and the Geneva Emotions Wheel (developed by the Geneva Emotion Research Group)

If you are interested in this field I highly recommend you take a look at it.

Here’s the abstract:

“This paper introduces the subject of emotions in consumer products research; what are they, how to define them and most importantly, how to quantify and qualify them. A brief background research is made to clarify the concepts involved and to identify existing tools to measure emotions. Furthermore, a small field research was performed to test the validity that two of the most promising tools have on the field of consumer products research.”

To download a PDF version of the study’s report or the poster, click in the links bellow.

LINK 1: Assessment of existing tools for the measurement of emotions (PDF)

LINK 2: Poster (PDF)